Who are we and what makes us the best for you?

For everyone:

Our biggest goal at AZ PRO PLUS is to connect Arizonans with the best service professionals for them. You know what your main motivations are. You know an outcome that you value obtaining (or maybe an outcome that you value preventing or stopping). However, you might not know yet which service provider is the best fit for you.

That is where we will help you. Who is the best fit for you? Ultimately, that depends on you and exactly what you need. All of the businesses that we will connect to you are willing to quickly and precisely identify what you need and then let you know if you are a good fit for their services (or if they would recommend another company that is a better match for you).

Maybe you have heard of cases in which one service provider asserted that "this cannot be fixed" or "this problem is just a mystery," but then another specialist in that field (or a related field) demonstrated the ability to resolve the issue quickly and easily. How many times have you heard someone complain about a service provider that lacked competence, lacked communication skills, or lacked respect for the time of the customer?

We respect your motivations. We respect your time and your money. We also respect that when you receive a truly exceptional value, you will let people who trust you know of your satisfaction and your recommendation.

Of course, anyone could claim to appreciate your recommendations. How would you know if they really do? We actually put our money behind that claim. To learn how you can earn a chance to receive a $50 gift card, click this link and select the first option at the top of the new page: get a cash incentive.
For business owners:

You will value knowing that I am a marketing specialist with an extensive background in promoting small businesses in Arizona. I know what has changed for businesses in AZ in the last few decades. By speaking with a wide variety of business owners, I know which businesses thrived and which ones struggled (which is not unusual). However, what is unusual is that I also learned which actions produced success and which actions led to instability and distress. While so many people are frustrated or confused or merely hopeful, I am clear, competent, and confident.

In fact, I am so confident that I have launched a commissions-based marketing program. With that program, qualifying businesses in AZ can get free work through my online promotions. We track the leads that we provide you and then, once you get paid, you pay us the agreed percentage. To learn more about that, click the second option on the form on this page: free work for qualifying business owners.

So, how is it that I gained the competence to offer a program like that? The short answer is experience.

A longer answer is that I developed an expertise in identifying which marketing strategies and methods would be best for many different kinds of businesses in Arizona. How did that happen? In 1999, I moved to Arizona and started selling newspaper ads, then radio ads, then designing printed content (like brochures and newsletters), and then eventually I specialized in building custom web pages, mostly for family-owned repair services. (Occasionally, I also have created email campaigns, primarily for generating repeat business from your prior clients.)

As time went on, many businesses in AZ that relied on new construction were desperately competing with each other for less and less work, while a few forward-looking companies focused on marketing their repair services to homeowners. Some of those companies did very well. They gained an early advantage for certain online search terms (and some have kept that advantage for more than a decade).

Many Arizona companies poured thousands of dollars a month in to advertising methods that were not working well for them, such as big phone book ads. If all of them used the same methods, why should any of them except much of an advantage from those "average" methods?

So, phone books (yellow pages) lost popularity as technology shifted and more people simply used their mobile phones to search online for the businesses they needed (especially in big metro areas like Phoenix and Tucson). By obtaining top rankings early, as online searches were starting to gain popularity, certain repair-oriented businesses established a massive advantage by getting a high frequency of free appearances in search results for the most valuable search phrases.

There are still big opportunities in marketing for top rankings in online searches, but getting good results now is not as easy as it was in the mid 1990s (when Google and Yahoo first started) or even in 2004 (when a new "social media" website called Facebook was launched). Just like eventually happened with big ads in phone books, one cannot expect exceptional results by using average methods. For most online searches, the vast majority of the business generated through each search phrase goes to the top few results. If you are not at least on the first page, your marketing budget may be largely wasted.

Speaking of wasteful marketing, a lot of my multi-year clients previously used pay-per-click advertising and/or bought websites created by the same phone book companies that were swallowing their marketing budgets with yellow page ads. I bet that you know the companies that I am talking about (and they probably still call you at least once a month to push a new "one-size-fits-all" template on you). Again, one cannot expect exceptional results through average methods, right?

What is the main difference between partnering with a marketing specialist who earns a percentage of the business produced and any other marketing service? First, people who lack confidence (or financial stability) do not even offer such a thing. Second, people who do offer a percentage-based service may be much better at doing market research (including keyword research) than the average online marketing specialist.

So, I am not offering this program to every industry or to every business in AZ. To find out if you qualify, you must contact me. In fact, if I have not recently performed a market analysis on your industry / your competition, then I may not even know right away if your business is a good fit for my program. Again, I do not offer this service to "just any company in AZ!"

In particular, if your business does not already have several great reviews online (like if the business is new), then I will not start a percentage-based marketing partnership until your past customers have demonstrated to me (through their recommendations) that you deserve the free work that I can provide to you. Can I help you to gather those reviews? Yes, I would be happy to help you conduct a campaign to collect reviews, although until I determine that your business is a good match for a marketing partnership, my time comes at a price.

To learn more about my percentage-based marketing partnerships, click the second option on the form on this page: free work for qualifying business owners. To request a consultation now (and find out if your business qualifies), click here instead: free marketing consultation.
For investors:

I understand the simplicity of trends (which many investors apparently find rather confusing, though it can be very simple). That unusual understanding produces consistently better choices, like avoiding risks that most investors do not know how to anticipate, plus profiting safely from opportunities that most investors do not even notice.

As a brief background, I published forecasts, starting in 2003, of major global changes in economics which manifested from 2006-2009 (and continue to unfold). I can share free links to many of my articles and videos. To request a few introductory links, click the third option on the form on this page: review more than a decade of advance alerts to the biggest risks and safest opportunities in financial markets.

Here is a longer personal background. I was recognized as a "math whiz" at an early age. I was selected from my school to go to a special competition against other top-ranked math students in the 8th grade. I am not certain of exactly which award I won, but I think I was ranked one of the top three 8th grade math students in the state of Florida. A few years later, I was one of a few thousand high school seniors in the US named as a "national merit scholar" (the top-ranking students nationwide in academics). I applied to a few colleges and ultimately I selected the one that offered me the biggest combination of scholarships (more than a "full-ride").

However, back to the subject of math in particular, after completing my third semester of college calculus before I finished high school, I lost interest in taking more math classes. I found them quite boring. So, I did not pursue a "math-heavy" college education.

I was still quite quick with math and logic though. I simply was more interested in things like human relations, psychology, and marketing.

Then, about 15 years ago, I started working for the paper mill that produces the actual paper used by the big newspaper in Phoenix, AZ: The Arizona Republic. What I did for them is that I produced a newsletter that went to several hundred employees of their facility in rural Arizona.

Why is that important? In that position, I was assigned to attend meetings in which the management of that multi-national corporation was reporting data about what was happening to the marketing industry. The amount of paper ordered by newspapers like The Arizona Republic was dropping because advertisers were redirecting their budgets away from newspaper ads and toward online advertising. The fewer ads that were sold in the newspaper, the less pages would be in that edition of the newspaper.

Instantly, I was very intrigued by the subject of trends. Then, in the middle of 2002, there was a big wildfire in the part of Arizona where I lived, so I had to evacuate and take some time off from work. (Because of the fires, I had no access to the offices where I worked.) The wildfire was very important in my history.

Why? First, it had been repeatedly forecast by specialists in the forestry field. Second, the severe fire danger had been widely reported in the mainstream news. Third, researchers had created a variety of plans to reduce the danger of forest fires.

Note that there was no controversy that the only way that the fire danger had become so extreme was from decades of interventions to quickly put out natural fires. Normally, small natural fires (from lightning) would clear out the dry undergrowth occasionally, preventing a huge concentration of dry fuel from accumulating. However, after decades of negligent forest management, the density of trees per acres was far above historical levels. That meant that, when a natural drought cycle came, there would be a huge number of roots competing for a tiny amount of moisture. These dry, weak trees were unusually vulnerable to insects as well as... fire.

According to news stories and court documents, an out-of-work firefighter intentionally set a fire in the national forest in the middle of 2002. With the mixture of extreme dryness, closely packed trees, and massive amounts of fuel at the base of the trees, the forest fires reached unusually high temperatures (about 2000 degrees), spreading quickly. Before the fire had eventually consumed about half a million acres, the US President came to visit some of the refugees and give a speech.

But even after half a million acres were charred, there was still a huge amount of national forest that was still at risk. Instead of spending a few hundred thousand dollars to implement the programs recommended by forestry experts, the State of Arizona and other governments had poured many millions of dollars in to fighting the fire, but then did virtually nothing (to the best of my knowledge) to reduce the danger of the same thing happening again.

I grew to be extremely skeptical of governments (although that skepticism had been developing for quite a while). I also was rather startled at the responses of some sections of the general public. They seemed content to blame a few select "villains" and then "go back to sleep."

I had been taught to think of the government as a protector of the common people. That presumption was dissolving.

While I appreciate the massive expenses made to fight the wildfire once it started, I personally do not think of governments as "poor." I do not accept the justification that there "there is a budget issue" or even that "there is political controversy about which methods are best for preventing future wildfires." The state government could solve the issue in the lands they manage. The federal government could solve the issue within the acreage that they manage. Same for the tribal governments.

Someone has access to the money to prevent future fires. No one did (as far as I know). The same basic issues are still present more than a decade later.

What does all of this have to do with managing investments? First, sometimes governments make an underlying risk worse (much worse), and not just when putting out natural lightning fires (creating unprecedented wildfire risks). Whether they are acting maliciously or just negligently is not important. The actions have consequences no matter the intentions.

I learned a huge amount about social psychology that summer in 2002. I also used most of my free time (when I was a refugee from the wildfires) to go online to research trends and correlations. I found some startling and simple realities.

On March 3rd, 2003, I published my first investment market forecasts. I detailed the correlations that I could already see, predicting a future decline in housing prices and eventually a resumed crash of global stock markets (which had plunged from early 2000 to October of 2002). I made some reference to my forecasts for commodities prices ("better than stocks"), but it was about a year later that "all of the pieces of the puzzle fit."

I published an article in which I used the term "The DominOIL Effect" (and then another poking fun of precious metal enthusiasts, called "Worth it's weight in... OIL!"). I explained why global fuel prices had been rising since 1999 and why I expected those prices to accelerate further in to a spike, plus how spiking fuel prices would produce a reversal in current trends in lending in general, real estate financing in particular, and also stock market investing.

By 2008, prices for a single gallon of diesel reached over $11 in parts of the UK and Germany. My long-term forecasts were manifesting one by one (and in the exact order I had specified when using the term "The DominOIL Effect").

Over the years, my comments about the influence of politics on markets also shifted from timidity toward simplicity. Governments influence demand (and price) in many markets and through many basic methods. If someone finds that idea confusing or disturbing (like if they dismiss something that terrifies them as "a conspiracy theory"), there can be a very high price for such complacency.

Even by the middle of 2002, I was already clear that forecasting can be very easy. Of course, long-term forecasting is much easier than forecasting what will happen in a particular day or hour, but even that can be rather predictable on rare occasions.

Further, most people are quite negligent in regard to their asset protection strategies, their tax planning, and their finances in general. I spent a few years working in a law firm specializing in bankruptcy law and I got to hear "the same basic story" from client after client after client. Plus, they all thought that their story was very unusual. Maybe it is just that it is unusual for people to be honest (perceptive) about their own practices in relation to their finances.

I understand the stress that many people associate with their current financial practices and their current ways of thinking about finances. I can offer much simpler and more profitable ways of thinking (and acting). If you relate with respect to your finances and to changing economic realities, you may have a massive advantage over people who are obsessing over avoiding the social display of anxiety.

I have seen people so ashamed and depressed about their finances that they do not even open their bills. An odd detail is that some of them had pretty decent finances, but they were relating to their finances, in my opinion, as an opportunity to attract sympathy (pity).

Consider that even if you value attracting sympathy, there are better ways than sabotaging your finances with "average methods." On average, many governments have a pattern of negligence that is so extreme that huge wildfires can start (with temperatures several times a normal fire and spreading at speeds several times what would have happened if the government had not sent in firefighters to put out every little fire without ever reducing the underlying dangers).

You do not need to settle for "average." You do not need to wait for bureaucrats to be your savior. You can take responsible action today and you can even benefit immensely from those actions.

To learn more about my percentage-based investment partnerships, click the third option on the form on this page: get safe, steady profits in all market conditions. To request a consultation now, click here instead: free consultation for investors.